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Now that 2006 has arrived, it is the habit of many people to make a resolution for the New Year. While many people focus on self-improvement, some opt to make resolutions about their business. Usually this involves a resolution to increase their revenue for their online business.
But did you know that it is actually quite easy to increase your online revenue?
The trick is to drive more traffic to your Internet business(es). As you know by now, more traffic generally means more money.
No matter what type of site you have, your success hinges on getting as much traffic as possible. But like many online business owners, you have probably exhausted many sources for increasing traffic.
Recently I have found three incredible ways to drive more traffic to your site. The good news is that all these methods are not being done by many webmasters.
So if you want to increase traffic for 2006, be sure to use each of the following three traffic-building mechanisms:
1- Data Feeds
Do you like the idea of creating hundreds, even thousand of pages of legitimate content?
With a data feed, this is possible.
Many online businesses utilize data feeds as a way to help their affiliates. If you are not familiar with this concept, a data feed is file that contains a list of products, descriptions and prices for individual items that are sold by a company.
With a data feed, you can create a specific content page for each product. So if an affiliate program has thousands of products, then you can create thousands of pages of quality content. As you probably know, the more content usually leads to more traffic.
Data feeds are great for getting natural search engine traffic because they list specific products that people are looking
for. If you can find a data feed that is related to your specific website, then you can easily generate more natural traffic for your online business.
2- Viral eBooks
Another tool that can dramatically increase your website traffic is a viral ebook or report. Most of the time, a viral ebook is a PDF that people send to their contacts, which contains your marketing message. It is called viral because every person that receives the ebook is given a reason to pass along your material.
Before starting a viral marketing campaign, it is important to create a reason why people will want to pass along your marketing message. Some of the best reasons can include simple greed or a desire to provide entertaining information to their friends. If you can develop a hook that will take advantage of either of these, then it will be easy to create a successful viral marketing campaign.
What I usually do is create a special 5 to 10 page report on a specific topic. Then I find an affiliate program that is related to the topic. Then I create a mechanism where people can easily brand this ebook with their own affiliate link.
This type of viral ebook is valuable because you can place a mini advertisement or sponsorship on every copy. In addition,
you can let the reader know that he or she can make money by offering this viral ebook. As a result, there is a chance that every person that reads the book will click over to your site.
3-Blogs
By now, you have probably heard about the power of blogs. If you haven’t created one, then you should use the New Year to take advantage of this traffic pulling tool
With blogs, you are providing your audience with fresh new content about your topic. People love to read them, because most
blogs contain new information in an entertaining and easy-to-read format.
The best part about blogs is how much they are valued by search engines. The majority of search engines consider any information on a blog to be important current news, so they pay special attention to articles listed there. As a result, you can use blogs to drive a larger portion of traffic to your Internet business.
For 2006 you should make a resolution to get more traffic to your site. By implementing these three tools into your marketing mix, you will discover that your web traffic (and income) will dramatically increase.
Scott J. Patterson is a self proclaimed Dunce, yet in a recent month he earned $12,124 from one of his online businesses. To find out how YOU can do the same, download his free ebook- A Secret Guide to Online Businesses
There are many very effective ways to advertise your business online and equally, there are some highly dubious methods too!
While I usually prefer to focus on positive subjects for my articles, the merry-go-round of the traffic exchange “industry” is something I feel I have a duty to warn you of. If you’re new to marketing your business online then you’ve been doing some searches here and there, trying to find ways of “getting out there”.
You’ve discovered that there’s a million and one different websites making fantastic claims and promising the earth! Whilst most traffic exchanges don’t claim to be able to make you a millionaire, they do claim to be able to send you untold numbers of “hot prospects”. This is what I have a problem with - the quality of the traffic is almost always very poor.
No doubt you’ve discovered a few of these traffic exchanges yourself. Why don’t they work?
The giveaway is in the name but first a little history will help you understand the context in which traffic exchanges have come to exist. Back in the primordial days of the internet, at least as long ago as 2001, the first traffic exchange was born. It was a beautiful concept and it worked very well. Users signed up and agreed to view or “surf” other members’ pages. As the user surfed, so credits built up which were used to display the users site across the network.
Because this concept was new, it worked fantastically well. It was a great way to get traffic to your new site. Then, inevitably, the business model was copied. The traffic exchange “industry” was now upon us. There seemed to be a new exchange being released every week. Different exchanges had different surf/display ratios. All the same people joined all the same exchanges.
Let’s jump right back into the present. With a little research, it won’t take you long to find out that these days it’s the search engines driving more than 80% of the traffic on the internet. The only people using traffic exchanges are new webmasters and people trying to find a free way of promoting their website.
Look at this user base for a minute.
No-one is interested in what you have to sell. All they care about (just like you) is getting traffic to their own website. People who still insist on using the exchanges have devised ways of surfing more than 15 exchanges simultaneously, never spending more than a second or two on one site. This all adds up to nobody really seeing your page and equates to a very poor return on your investment - that investment being time, your most precious commodity.
Traffic exchanges began when SEO was a term that had not even been coined. With the rise and rise of Google, the other engines playing catch-up and many smaller niche directories now appearing on the scene, the overriding focus in this day and age is search engine optimisation or SEO. When you see the awesome power of a top listing in Google, the traffic exchange “industry” becomes a complete farce.
Then the final nail in the coffin. The robots!
Since a traffic exchange relies on a piece of software to distribute the traffic around the network, there is always going to be the potential to design a piece of software that can cheat the system. These “bots” are available to buy if you look around.
Enough robots can effectively make a traffic exchange completely useless and they regularly do. No matter how much “cheat protection” the exchange owner implements, some savvy coder will always find a way around it. It’s quite probable that the only winners in the traffic exchange game are the people running the robots - they get tons of free traffic! A clever exchange owner can also carve a living out it, if they try really hard.
So I have some very good reasons to warn you against using the traffic exchange and first hand experience of this industry too (I experimented with the exchanges for way too long). If you’re new to this internet marketing thing then please take my advice - don’t waste your time.
Concentrate on search engine optimisation. Concentrate on giving something of value away for nothing if you can. This has the effect of getting other people to link to your site since you are providing a resource. Links into your site raise your popularity. In my book I show you some great software programs available which will help you build a web property that is really worth something. That’s where the fun begins.
In my opinion you must forget about traffic exchanges. Stop click - click - clicking and start - link - link - linking.
To your success!
Riley.
Riley McBride has been helping others make a comfortable living online for 5 years. Get his “quick read” free 14 page report all about setting up and running your home based internet marketing business and learn how to promote anything online.
It’s no secret, the lifeblood of any website is the amount of traffic that consistently visits it on a daily basis. Generally speaking large amounts of traffic leads to an increase in sales and income. Poor traffic leads to disappointment and zero dollars in your pocket. This article outlines some simple techniques I use to drive traffic to my websites.
I have 4 primary methods that I use to drive traffic to my website. They include writing articles, link exchanges, pay-per-click advertising and classified ads. Some of the methods are free but require a little more elbow grease while other methods require less work but do require an initial investment of money in order to get them started.
The main method I use to attract traffic to my website is to write articles similar to the one you are reading. Based on my personal experiences this is the best way to encourage visitors to your website and I truly wish I had started using this method earlier. The beauty behind writing articles is the power it has to drastically improve your website both in terms of relevancy to the search engines and in visitors. For instance when I write an article I do so with the intent to encourage the reader of that article to visit my websites, this is benefit number 1. The second benefit occurs when other webmasters utilize that same article as content on their websites. This has the potential to send more visitors to your web page.
Finally the biggest advantage to writing articles comes from the automatic link-back to your website. Everyone knows the advantages a good link exchange program can provide to a website. When a Webmaster publishes one of my articles on their website they have to include my signature block. This block of information contains links to some of my websites - which is how I earn a one-way link exchange back to my websites. This method increases my website’s popularity with the search engine Google.
A good link exchange program is vital to the success of your website and can help attract visitors. Search engines such as Google use links back to your website as a means for determining the page rank of a website. This page rank is beneficial to a websites’ success and placement in the search engine directory.
Probably the easiest way to immediately send traffic to your website is through the use of pay-per-click search engines. Although there is a cost involved when using this method you are guaranteed to receive traffic that is truly interested in your product or service. This method can also be used to test new ideas to make sure they will be profitable before fully releasing them. Again remember no traffic is the same as no sales.
Classified ads allow you another opportunity to entice visitors to your website. The downside is that money is again forced to leave your possession before you actually make any sales. This method of traffic generation is similar to the PPC search engine technique described above.
As I mentioned earlier I use the four methods described above to generate visitors to my websites. Although these aren’t the only methods I use, they are the techniques that have worked best for me when it comes to generating qualified traffic and making a decent income online.
Timothy Gorman is a successful webmaster and publisher of Best-Free-Insurance-Quotes.com. He provides free insurance information and offers discount auto, life and home insurance that you can research in your pajamas on his website.
Other websites operated by Tim
Cellular-Phone-Solutions.com - Free information and resources regarding cell phones and cell phone plans.
Military-Loans-Online.com - Which provides free money saving loan quotes on all of your loan needs to include home equity loan information.
There are many ways to cheat traffic exchanges and generate massive numbers of hits to your website. Some are complex and some are simple. Below is a list of some of the more popular methods of cheating.
Give yourself a point for each method of cheating that you already employ and then rate yourself on our cheat-o-meter.
– Opening the same exchange in several windows to generate multiple hits at a time.
– Insert the Start URL from one exchange into the Target URL from another.
– Open multiple windows and minimise them until just the “Next Page” link is showing. Click away.
– Use a custom browser (eg - Crazy Browser) to “auto-click” through exchange programs so it generates hits while you watch Jerry Springer.
– Use custom made software designed to get around the cheat-protection on a traffic exchange.
How did you do?
– 1pt: You are a liar and a thief
– 2pts You are a liar and a thief
– 3pts You are a liar and a thief
– 4pts You are a liar and a thief
– 5pts You are a liar and a thief
In truth, if you are a serial cheater, then you have probably stopped reading this article when you realised it wasn’t going to teach you anything you didn’t already know.
If you have played around with any of these ideas, then you might find the idea of being called a “thief” extreme. I disagree.
If you are using any of these methods, you are one step away from shoplifting sweets from the corner shop.
And this is why.
When someone creates a new traffic exchange a lot of time and money goes into the projects creation and administration. They may give away free hits as an introductory offer but, after that, hits can only be purchased or earned.
This is how the owner makes his income. This is how they see a return on their efforts.
If you earn these credits through fradulent means, this is akin to getting a friend to clock you out of work while you take the afternoon off. You are earning something you haven’t WORKED for.
I’ve heard it argued that traffic exchange owners make so much money, they barely notice the lost credits that cheaters steal.
This is the same ridiculous argument that says it is ok to steal from large department stores because “they can afford it”. At the end of the day, the losses are added to the prices that honest people choose to pay. Honest surfer’s hard earned credits are wasted by cheats.
And you are still a thief whether the individual you steal from can afford it or not.
I should also point out that the majority of traffic exchange owners are not rich. The successful ones may make a tidy income, but the majority are probably struggling to break even. Stealing credits does not help their endeavours.
If you are using, or considering, any kind of cheat method, please think twice. Think about your reputation, think about the owner you are stealing from, and think about Dylan Campbell whose credits are being frittered away on Crazy Browser enthusiasts who think they have discovered something new.
Theft isn’t new. It just keeps changing shape.
And for all those smug surfers out there who are sat back, smugly thinking, “I never cheat”. Do you honestly view EVERY website for the ENTIRE time the counter is ticking?
I doubt it. And let’s be sensible, it is almost impossible not to break the occasional term or condition. So many traffic exchanges, each with their own unique demands. Who can remember every single last rule?
I’m not demanding perfection from surfers, just a certain amount of fair play. So let me tell you how I surf.
Am I a cheat? No. Do I break terms & conditions? Yes. Do I view EVERY website that I click through? Yes. And I believe that it is every traffic exchange users duty to do the same.
Step 1) Make a list of all the traffic exchanges you belong to. For this example, pretend I am a member of 20.
Step 2) List all the days you know you can spend at least 20 minutes surfing. For this example, Monday, Wednesday, Friday and Saturday.
Step 3) Share out the exchanges equally among the days. For this example, I can assign five exchanges to each day.
Step 4) Visit the Start URL of the first exchange on your list. Go to the menu bar of IE and click, “Favourites” and then, “Add to Favourites”. Create a new folder called, “Surf Monday” or something similar and add the Start URL to this folder. Repeat for the next four exchanges on your list.
Step 5) Repeat Step 4 for the next five exchanges on your list and place them in a new folder called, “Surf Wednesday” or something similar. Repeat this process for Friday’s and Saturday’s.
When Monday comes around, open the appropriate folder for Monday’s and open all the exchanges in that folder in separate browser windows. Make sure they are ALL full size.
You should see each copy of IE that you have opened, listed in the Windows bar at the bottom of your screen. If they are grouped together, click on the IE group and you should be able to see each Traffic Exchange listed individually. Make sure you haven’t acidentally opened the same Traffic Exchange twice.
Click on the first exchange and view the website. When the counter has finished click to the next site and IMMEDIATELY move to the next IE window. Precious seconds are wasted while the next website loads, so use them instead viewing the website in the next IE window.
Once again, view the website until the counter has finished, click to the next site and immediately move to the next browser window in your sequence.
Notice that I am not viewing each website for the full length of the counter, but I am viewing EVERY website. I, for one, would have no problem with my websites being viewed in this manner. Far better, than not being viewed at all because of a cheaters greed.
When you have viewed each browser window in sequence, return to the first browser window and repeat the process. If pop-ups are a problem, try the free Google Toolbar. A good pop-up stopper will make your surfing a lot easier.
If you come across a website that looks interesting, don’t stop surfing. If you have assigned 20 minutes for surfing, then you don’t want to break your rythym. Instead, right-click the mouse button inside the website you like the look of and select “Add to Favourites…”. Create a new folder called, “Look Later” or something similar, and add the website to this folder.
You MUST use the right-click technique rather than using the menu bar. Otherwise you will bookmark the traffic exchange and not the website you are interested in.
At the end of your surfing session, once a day, once a week or whenever you feel is appropriate, open the “Look Later” folder and spend as much time as you want examining the websites you selected and joining/investing in the programs that are worthwhile.
Assuming you can view all five browser windows twice a minute, that you spend 20 minutes in each surfing session and that the traffic exchange ratios average 2:1, this example would earn you 400 hits a week.
If you spent an hour each day surfing, this increases to 1200 hits a week. Not too shabby, especially when you start factoring in down-lines and other traffic generating programs you may use.
Final Thought — Honesty still prevails in this industry and it will continue to do so while people continue to champion the virtues of conducting business in a decent way. Cheaters may prosper, but so can the honest workers, if they are patient and don’t abandon their values. If you are a program owner and you catch a cheater, forget the two strikes, benefit of the doubt rubbish. Throw him out into the gutter where he belongs. I would rather be deleted from a program in error than make things easier for the thieves of this industry.
Dylan Campbell has been quietly making a living on the Internet since 2000. He has a unique, and often controversial, view of the industry.
Dylan Campbell writes exclusively for The Nettle Ezine.
Money is always needed for any business to begin. If one does not have enough funds even if advertising is done via the web, one will just have to deal with low cost traffic sites before proceeding on to more popular sites that will require one to pay a huge fee just to advertise monthly.
There are countless websites in the internet and more are being created everyday. The first thing a person needs to know is how to build ones own website. An individual who knows how to create a website can do it easily. If one is unsure of how to begin, it is best to ask the help of an expert for guidance during the construction.
If this venture is done with a group of people or a single proprietorship, it is best to brainstorm for the best possible domain name. It should be catchy and will easily be remembered by people. Given that there are probably other people who have been also been doing this, it is advisable to think of several names in case it has already been taken.
Ones website must be updated with the times. It should have things that have a lot of detail which will greatly increase traffic for the site. The most important thing to do is to determine what the person wants to do. If one is offering a product or service, is there a need for it? Will It provide a solution of some kind that will help improve the quality of life for a lot of people?
Making a website user friendly is essential in making it grow. To make sure it is good for people to visit and recommend to others, it should be tested by friends and family members for feedback on anything that could have been missed out. The most important thing to remember before launching it to the various websites is making sure that ones website is fully operational and will not have any glitches that users will face when logging on to it. Most people who have a bad experience will not even visit the site a second time.
Getting low cost traffic sites to promote ones website is not that different from doing it with other more popular sites. A person just has to use popular keywords that will make it easy for people to find.
One can also have an agreement with other websites that have low cost traffic to allow the individual to place an ad using pop-ups that users will see upon logging in.
Another way is using meta tags. This appears on top of the website when a user logs onto it. This is very similar to keys words used in a search engine. The only difference is that these come in one lined texts that will also help make ones website visible to people thus increasing traffic.
Most email sites old and new are free. Some of these are not even aware of by a lot of people. One can have a tie up with this company to also get exposure. Since the email site is just getting promoted, people who do not have an account can also sign up and be an active member which is a win-win situation for both parties.
A product or service must always be given at an affordable price. In order for one to be competitive, one must figure out how ones website is better compared to the ones who are also available. What features does it have that the competitor doesnt? What makes it unique?
Advertising is crucial especially when a person does not have that much capital in promoting something to the public. To ensure the success of the venture, that person needs all the help possible using the resources available in the net. If there are more users who are able to log into the website, it means more business and money. This can only happen as long as it continues to be consistent in providing the information, the product or service that is promised.
In order to be successful, one should be sure that there is a customer support system or staff in place to address the concerns of the user should any problems happen.
There are lots of ways to get traffic to your
website however most people are interested in getting
the most traffic for the least amount of money,
preferably for free.
While it’s difficult to get anything for free nowadays
there are still a few good ways to help build your web
traffic and still pay nothing.
1. Build a second content-rich website.
Because content is king on the internet many have
adopted the idea of building a content-rich site in
addition to their original sales site.
If you set up your title, description and keyword
tags carefully and find a good balance for your keyword
saturation, you may be better able to achieve high search
engine rankings with a site that contains only good content
and information.
Once you have built your content-rich site you can then use
the content to point your viewers to your sales site.
2. Add an article page to your existing site.
By adding article pages to your web site you can
once again point your readers to your sales page.
For example, let’s say you have a website that sells
vitamins. Set up a few article pages that reference
vitamins such as a page on the benefits of vitamins,
how to take vitamins, the effects of vitamins, etc.
Allow each of the articles to reference links to your
sales page.
This can be a very effective sales tactic because you’ve
attracted the attention of someone interested in your
topic. If they read your article and like what they’ve
read they’re more apt to check out your links and you’ve
increased your chances of making a sale.
Also, with proper meta tags and keyword usage, an article
page is much more likely to make it to the top of a search
engine listing than a sales page.
3. Submit your articles
Any articles that you write should be submitted to as
many sites that accept articles as possible. This is
important because sites that accept and include your
articles in their article banks establish links for
you and you are not obligated to reciprocate.
4. Build your links through reciprocal linking
By establishing reciprocal links you are verifying to the
search engines that you have credibility. If high ranking
sites link to your site then the search engines
will find you worthy of high ranking as well.
Find sites that rank well and request a link exchange.
This can be done manually or you can purchase linking
programs that will automate this for you. Either way
spend a few weeks focusing on creating quality links
and you will soon see your link ratings go up as well.
5. Join and participate in online forums.
The internet is full of discussion forums that cover
hundreds of business and non-business topics.
Find a forum in your topic and look over the discussions.
Ask questions, contribute your expertise and get to
know some of the forum members. This is an excellent
opportunity for you to meet others and introduct your
website. It also helps build trust while helping you
learn how others have found success.
Elizabeth McGee has spent 20 years in the service and
support industry. She has moved her expertise to the
world wide web specializing in affiliate sales.
Elizabeth remains dedicated to helping businesses
find trusted tools, enhance customer service, build
confidence and increase sales. You can visit
Elizabeth’s sites at:
http://www.pro-marketing-online.com
http://www.homenotion.com
You HAVE to know how well your ads are doing. You cannot just cast thousands of them into the wind and HOPE that maybe you will get the odd result. You must know where is good for your offer, which ads pull best, etc. You need to test and test some more.
Indiscriminate free advertising will not generate sufficient results for the amount of effort you’ll put in. It will get some results, but you’ll be working hard, not smart.
In order to not have to post ads 48 hours a day for 2 clicks in return, you must narrow it down by testing so that you can then spend your precious time concentrating on what works best.
So how do you test?
There’s lots of methods, but let me show you how to make use of some of the simplest online tracking tools for your URLs.
The first one I have been testing myself is the free service from LinkCounter.com http://www.linkcounter.com
Go there and set up a FREE account. You paste your “real” links (the web addresses you want people to actually go to) into their system and they give you a “new” link that you would publish in your ads. How easy can it get?
You can set up as many as you like and keep adding to them, as you wish. You only need one account to track multiple links, ads, websites, offers, affiliate schemes, whatever.
Every day, they send you a report by email that tells you how many clicks you got on each of the different links you set up.
Here’s an example from my report:
Link Title: EACZ Bravenet Classifieds Link URL: pub21.bravenet.com/classified/show.asp?usernum= 1800611284&cpv=1 Link : http://www.linkcounter.com/go.php?linkid=69653 Date: Clicks 2000-12-11 2
I gave it the title I wanted to see so that I could identify it. The Link URL: is the real one (online classifieds) and Link: is the one I publish, which is the one that 2 real live people actually clicked on that day. (Impressive eh?)
I can see several benefits and uses for this:
=> If you have a very long URL, it saves it getting chopped in half in a newsletter or any other email message as the original one in this example obviously would.
If it gets chopped, it won’t be “clickable”, which means to work someone would need to copy and paste it in bits into their browser. Yeah! You think so?
No-one bothers, because that takes too much effort. In reality, they will either click what comes in the first half ending up at the wrong place — usually the right place, but without your reference on, or more likely, they will just skip it altogether.
=> linkcounter.com is generic — it doesn’t identify your program so there is an element of “surprise” that will help you get the click. People don’t click if they think they’ve seen it before.
=> It’s cheat-proof. It is still a URL with a number on the end, but if anyone tries to take the numbers off this, they’ll just get an error or go to linkcounter. If they knock the numbers or reference off your affiliate URL, then they may still end up at the program, but you won’t earn the commission.
=> You will find out if anyone actually IS clicking!
Track a whole ad campaign
If you use different linkcounter links, for the same URL, but with different ads or for the same ads in different ezines, (give each one or “campaign” a title that you’ll remember), you’ll find out which ones work best so you know where to advertise again or if you should maybe “tweak” your ads for better results.
You can also use this on your website, but you don’t need to have one to use it. You can also enter an amount, say if you are in a program that pays you 10 cents per click and it will add them up so you can double-check this against your commission check.
This doesn’t mean you should NOT get your own website, domain and home on the web. If you have that already, then you can use this to see how many people are clicking away to certain links within your site, both internal or external. Your log files should tell you where people go internally, but if you don’t have them, here’s an alternative. Your log files don’t send you email each day as this does!
You’ll also find a similar concept at: http://www.roibot.com/
Or you can do your own ad tracking. At the most simple, give each campaign it’s own page with a (preferably invisible) counter on.
If you do have access to log files on your site, “key” your URLs with references of your choice so you can count the responses to each. Or set up different redirect pages for each ad to see which ones get hits. You can get the code for a redirect page, here: http://www.tucats-design.com/eacz/code.html
Just don’t leave it to chance, or you’ll spend more time chasing your own tail than actually making progress or PROFIT.
Reciprocal links exchange isn’t new to the online market. I remember doing links exchange in late 90s and since that time reciprocal links have helped me a lot. But why some are getting top positions on search terms with reciprocal links, and others fall behind? Where is the line that separates winners and those who blame everything on the changing nature of search engines?
Sharing personal experience I can say that reciprocal links are one of the great inventions of the Internet. Links save tons of job for search engines. Imagine how much information search engines would need to index! They already pay much on all their huge databases, and indexing everything on site could double, triple their expenses on storing and processing all that info.
It is much easier for search engines to index a link only. Because links have title (or anchor) and this title can be analyzed for keyword to check the relevancy. Link has structure and keywords even in the name of link; link has a description. From links search engines can learn about the topic, the popularity of your web site and help to put your site to the proper niche in the eyes of search engines.
Now you see why search engines are destined to love links, reciprocal links including, and why link exchange remains a very important factor to get higher positions and receive free, targeted traffic from search engines.
Reciprocal Links - Play by The Rules of Search Engines.
Most of the problems with reciprocal links exchange emerge when site owners or webmasters start violating the rules of search engines. Let’s face it: if you want to get free, targeted traffic from search engines, you either play by their rules, or try to find traffic somewhere else.
The rules of search engines are very simple.
(1) Your web site must give value.
Don’t make a dummy site with pure directory, and Google listings, and maybe Google ads. This type of site gives no value: no useful info, no quality product or service - nothing. When the user of search engine finds such a web site on the search term, this can irritate greatly. Users report to search engine, human editor comes to the site, sees its ‘value’ and the site gets to black list.
I had a client who had some problems with IP being blocked by Google. When I came to his site - Oh my God - seems like everything that could be violated was violated. It is good that Google gets every site the chance to get back on board, if the violations are taken out.
(2) Reciprocal links exchange must be relevant.
If some years ago search engines wouldn’t go that far in indexing the relevancy of links, today the picture looks absolutely another way. It is easy to index the link and check if the description and title of link coincide with the topic and niche of web site.
Of course, as the owner of web site you have all rights to put any kind of links on your web site - it is your business. But since you want to rank top from reciprocal links exchange with search engines, forget about your ambitions. Pick only relevant web sites and do link exchange with them.
(3) Exchange reciprocal links with reputable web sites.
The hidden truth is that for Google it does not matter what Page Rank the page with your reciprocal link has. Or better say - even PR 0 links count. The more relevant links, the better for your site.
But surely having your reciprocal link on 5 pages with (for example) PR 6 helps you to get indexed very fast, without sandbox for 2+ months and other unnecessary pain.
That is why never lose a chance to do reciprocal links exchange with a page that has nice Google PR, this will add more value to your web site in the eyes of Google. And Google is still the top search engine.
A hint where you can find many web sites that are ready for link exchange and have pages with nice PR. Check the sites that have automatic reciprocal links exchange directories installed. Most of the pages in these directories have PR from 3 to 7. And it is so easy to automatically submit your reciprocal link to all of them.
Follow these guidelines and learn more from those who already succeeded. Be wise and reasonable with reciprocal links exchange, and this will give you tremendous fruits in the end.
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Nickolay Bokhonok, inventor and owner of Internet marketing tools. Latest tool from Nick - Automatic Reciprocal Links Exchange Script |