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How would you like to have countless people clamoring for your book and willing to visit your Web site to buy them? How would you even like to presell your self-published book before they are finished?
Most authors and entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame!
Let’s say someone expresses an interest in your book. You get all excited and say, “My book is about….” You mention the features such as tips in a book. You tell your fiction plot or story. If the person is kind, he may hear a bit, but most people today including your agent, reader, publisher, bookseller or organization you want to speak for–all want concise reasons why they would buy your book. Remember they are thinking, “So what? Why should I buy your book?”
You don’t want to bore your prospective readers or turn them off with too much detail. What they want is a quick billboard visual of your book–your 30-60 second “tell and sell.”
Without your 30 Second “Tell and Sell” that strongly states the book title, audience, main benefit, and what makes your book unique, you will bore your visitor and lose that attention you need to entice him or her to take out their wallets and pay you on the spot.
Your “Tell and Sell” gives your book audience a reason to buy. The “Tell and Sell” is the shortest sales letter you will write. You can also use this one to two-sentence blurb at any business meeting or appointment where you only have a few seconds to impress. Speakers refer to it as an “elevator speech.” Coaches refer to it as your “defining statement.”
It’s Not the Book, It’s the Hook!
It’s best to know your sizzling title, unique selling points, preferred audience and benefits before you even write your book. But, even if your book is already out, you can still motivate endless book sales with your “Tell and Sell.”
Author tip: Be prepared to write five to seven versions until the best one emerges. Contact your friends and associates to vote on your best version. And, remember your “tell and sell” must be clear, compact, compelling, and commercial.
Six Steps to Build your Book’s Bullet Proof “Tell and Sell”
1. List your title.
Example: “Write Your EBook or Other Short BookFast!”
2. Add your major audience after you say the title.
Example: “Write your eBook. or Other Short Book–Fast.!” helps authors and small business people who want to write a saleable book to brand their business, become known as the savvy expert, make a difference in people’s lives, get their word out to as many people as possible, and make a good living.
3. Add the major 1-3 benefits of your book.
Example: They can save themselves from headaches, disappointments, and money down the drain and short cut their time and write a saleable book for great profits.
Knowing benefits sell books, you now can be ready when you meet anyone anywhere with your book’s “tell and sell.”
Judy Cullins ©2005 All Rights Reserved.
Part two of this article is available at www.bookcoaching.com/freearticles/article-185.shtml or article185@bookcoaching.com.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people’s lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, “The BookCoach Says…,” “Business Tip of the Month,” blog Q & A at http://www.bookcoaching.com and over 185 free articles.
Email her at Judy@bookcoaching.com
Phone: 619/466-0622 — Orders: 866/200-9743
Most marketing experts will tell you that you need select a niche or a target audience. That you can’t just market to “whoever is paying attention” and be successful.
Why is that? Think about it this way: if you are having a conversation with a total stranger, how do you know what to talk about? Unless you are able to find some common ground, the conversation will probably be short-lived.
Because neither of you have an understanding of the other, you must find a way to make a connnection to involve each other into the conversation.
The same holds true for marketing. You must make a connection with your audience if you want them to pay attention and stay around to find out what your product or service is all about.
And, in order to make a connection, you have to know something about them. You have to know what problems they have that you can help to solve. You have to understand them.
That is why it is so important to select a niche or clearly defined target audience. Because once you’ve selected a distinct group of people you believe you can best help, you can research them so you begin to understand them.
Then and only then can you really communicate effectively with them. And that’s what marketing is; communication.
But once you’ve identified your target or niche, you must also be able to find and market to them.
The first step in doing that is to define them more specifically. How?
My suggestion is to ask yourself the following 10 questions to help develop a very clear description of your target. Then it will become much clearer to you where you can find them.
You may need to make some educated guesses when answering these questions and that’s okay. It’s a start and you can always refine your answers as your business grows and you begin to understand your target more.
As I go through these 10 questions, I’m going to use an example of a client of mine who is a life coach who wants to help adults who are childhood victims of maltreatment or victimization, improve their health and wellness.
Why am I using this example? Because it is a clearly defined group, BUT these people do not wear a sign around their neck advertising who they are. So, they can be difficult to find and market to. Therefore, it makes a great example.
You can apply these same 10 questions to your business or niche, regardless of what they are. They are universal questions that apply to any type of business or target audience.
1. What is their primary problem you can help solve?
Our life coach needs to clearly identify the current problem her potential clients are dealing with as a result of their childhood maltreatment. That is the problem she can position herself to help them overcome. Is it relationship issues? Is it job issues? Be as specific and focused as possible.
2. Are they primarily male or female?
Our life coach has identified her target as females.
3. How old are they?
Our life coach says they are high functioning professional women. In that case, I’d say we’re primarily talking about women between the ages of 25 and 45 years old.
4. Where do they live? What type of community or neighborhood; urban area; suburban area? Also, do you have any geographic limitations (real or self-imposed) regarding where you can market or deliver your services or products?
If they are high functioning professional women, they likely live in a nicer suburban neighborhood or perhaps an urban area. Our life coach will need to identify where she believes the majority live in her area and whether she only wants to work with women in her immediate geographic area, or if she wants to do distance coaching.
5. What type of work do they do? And where do they likely work? Their type of business as well as geographic location.
Professional women could be corporate professionals, doctors, attorneys, entrepreneurs or solo-professionals. Our life coach will need to identify the fields she wishes to focus on, taking into consideration the ones she feels include the greatest number of her target clients.
6. What is their socio-economic status or annual household income?
High functioning professional women are probably enjoying financial success, making them of a higher socio-economic class. They probably earn a good income and enjoy the finer things in life. Money is probably not an issue.
7. How do they spend their leisure time?
Do they belong to a gym or health club? Do they go to the movies or out to dinner frequently? Or, do they have young children and spend their time at elementary school functions, family picnics, children’s birthday parties or weekend soccer tournaments? Our life coach may need to make some assumptions here based on what she knows about her target. Again, that’s okay to start with. She can always fine-tune this later as she begins to understand these women better.
8. What is their family structure or home environment?
This niche of professional women probably includes single women as well as those who are married and have children. Therefore their home environments may vary. They may have no support or family network. They may have strong family support. Or, they may be having issues with their family based on their past. Our life coach will need to keep this in mind when she selects marketing avenues and writes her marketing messages. She’ll want to focus on what they have in common and steer away from areas of abiguity.
9. Do they belong to any associations or professional organizations?
If our life coach selects one or several industries to target, she should be able to easily identify associations or professional organizations these women belong to. Once identified, these are excellent venues for networking and speaking opportunities.
10. What are their media habits?
Do they read the newspaper or magazines? If so, which ones? Listen to the radio? If so, which formats do they likely listen to? Do they watch TV? If so, which programs do they likely watch? Do they spend time on the Internet? If so, what kinds of web sites do you think they are visiting? Where do you think they are currently getting their information about health and wellness? These are all potential places to reach your niche with your marketing message.
Yes, again our life coach may need to make some assumptions. However all of these media can provide you with detailed demographic profiles of their audience. So if we’re looking for professional women in a certain geographic area, we’ll be able to find out if they are among the audiences for these different mediums.
Answer each of these 10 questions to the best of your ability. Talk to current clients to get insights. Or, talk to friends or colleagues who fit your client profile to gain a better understanding of who and where they are.
Once you build this target client description, you’ll have a much better sense of where you can find them.
The next step is putting together a marketing message that speaks directly to them and what they are dealing with. The more you understand them, the more you’ll be able to craft a message that will hit home with them. That message will become your magnet, attracting the people who you can best help.
If you’d like to learn 10 strategies you can use to easily start attracting exactly the clients you want to work with, I highly recommend my new 10-Step Guide, “How to Get Clients in 10 Simple Steps.” This step-by-step “how-to” guide includes a 60-minute audio CD and a complete resource guide. You can find all the details on it and the complete 10stepmarketing System at http://www.10stepmarketing.com
(C) 2005 Debbie LaChusa
Debbie LaChusa created The 10stepmarketing System to make marketing your own business as simple as answering 10 questions. Learn more about this unique, step-by-step system and get a free 10-week Marketing E-Course when you subscribe to the free, weekly 10stepmarketing Ezine at
http://www.10stepmarketing.com
If you have been online for a few months, you must have heard about these two issues: “Content is King” and “Search engines don’t like duplicate contents”. One of the easiest way to provide contents for your site visitors is by using private label articles. Unfortunately, if you only use this strategy you will have problems to face with the second issue.
That is why many affiliate businesses that set up a new website for each member are often unable to make a top showing in the search engine results. There are too many similar contents.
In order to create a site that search engines will consider as unique, you will need to change a significant amount of information. You can do this by changing your web page title, meta tags, introducing a new paragraph and inserting links or editorial blocks within the article body.
Currently webmasters use different ways in order to make their webpages seem unique in the eyes of search engines. Many of them use RSS or product feeds from other websites.
But now you can try another technique. If you have used reciprocal linking strategy to drive traffic to your website, I believe you know the linkmachine, a reciprocal linking software. The main purpose of this free script is to help you trade links with other webmasters. But after you have finished reading this article, you can use it to make your webpages unique.
LinkMachine has a powerful feature where you can build different webpages for different categories. Moreover, this feature is different from most reciprocal linking software out there. With LinkMachine, you can use different templates for different categories.
The templates are highly customized. You can even use your own templates. That means you can put different Meta Tags, articles or any other type of contents on different link pages!
Another distinctive and advantageous feature is that you can choose to have your link pages with .html or .php extensions. Remember that a web page with .php extension is more customized than .html.
To make this concept clearer, it might be better if you visit http://www.immediatereply.com. Take a look at the link section and you will find that on the top of all link pages there are different short descriptions. Of course you can put articles or any other type of content on the link pages to replace the short descriptions.
There are other advantages if you employ these techniques:
1. Your link partners will be more happy to trade links with you, because they know that their link will not be inserted on deep burried link pages. Not many webmasters want to exchange links with you if your link pages look like a link farm.
2. You don’t have to worry with the copyright issue because the link title and description submitted by your partners are really unique.
3. Compared to other websites using RSS feeds, your website that uses this concept is more focussed. You will not meet unrelevant keywords on your webpages. You have a total control of the contents. You can approve or disapprove any link request. If you want you can tell your link partners to submit their link title or description with particular keywords.
4. You can get inbound links from other relevant websites that link directly to each webpage.
Other important tips you should take into consideration are:
1. Limit the number of links you want to put on a web page. Don’t worry, you can do it easily with LinkMachine.
2. Although LinkMachine offers an automatic reciprocal linking feature, it is better if you don’t use it. You should keep each webpage from containing unrelevant keywords.
Finally, make sure that your hosting supports the script. LinkMachine requires PHP 4 to operate.
Happy trying…
Heris Yunora is the owner of www.soft-promotion.com,
a blog that contains updated information on content building and publishing.
Many merchants think nothing of spending a small fortune on cardboard advertising material with a lifespan of a few weeks, or days in some cases, to be seen in stores with a few hundred customers and yet appear reluctant to invest in a sensible quantity, quality and variety of link banners that may be seen by millions on their affiliate sites on the Internet! Naturally there are some notable exceptions, including those who bombard affiliates with such a vast array of new links that it would be a full-time job keeping up with them.
Otherwise intelligent and successful merchants have managed to stun me by remarking that there is no point in ‘wasting’ resources on producing graphics for Internet marketing purposes as “the whole thing is just a ‘flash in the pan’! Well, if that is true, it’s one hell of a long flash and the pan is getting larger by the day!
Somewhere between those extremes are the merchants who have arrived at the correct stance and it is their efforts that reap the best rewards. Nobody would dream of asking a shop keeper to promote their products without the aid of point-of-sale material, media advertising campaigns and all the other resources that are brought to bear. These tools are an investment in future profit and this article is about the banners used to advertise merchants and their goods. Various factors merit a mention and here we will consider the size factor.
There are fashions in banner graphics, just as there are in every other field. Today the merchant population’s creative departments might seize upon the 120 x 600 skyscraper - whether it works and is convenient to the affiliate community and site visitors, or not. Tomorrow, it may be that 240 x 60 is ‘in’. This would not, in itself, be a problem were it not for the fact that all other sizes tend to be neglected during any particular fad. If one wants a vertical strip that requires a great deal of scrolling to reveal the message that hot dogs are the best thing since sliced bread,, one can have it in any one of nine sizzling colors. If not, one had better look for someone else’s hot dogs to promote…
It is no good providing a small assortment of huge banners produced by one’s twelve-year-old child, (or a huge assortment of tiny banners that will be overlooked by anyone with less than 20/20 vision) upon joining a network and then doing nothing more until complaining, a year later, that selling on the Internet “doesn’t work”!
Although you might think your gigantic, or miniscule, banner is fabulous and potential affiliates might even agree with you in general, it is unusual for an affiliate to want the advertiser’s material occupying the lion’s share of a page, or so little of it that it may as well not be there.
Both the huge and the tiny have their place, of course, but you should provide as wide a range of sizes as you can if you want to attract affiliates across the board. Most affiliates will be reluctant to use advertising material that does not enhance their layouts and a sensible merchant should not want his, or her, advertising to look out of place or ‘wrong’.
Why, then, do so many merchants seem surprised at getting no result from a handful of unimaginative (and even misspelled) text links and a single unattractive graphic, reproduced in a limited range of sizes and replaced annually if at all?
My shopping malls, to name but one example, are based around 125 x 125 graphics and merchants who provide nothing close to that size range are often simply not included, even though it is with regret that they are left out. Slightly larger or smaller, 120 x 90, for example or 180 x 150 can be handled if the banner is so appealing that space is made for it.
At times I have created my own banners and submitted them for approval because I felt strongly enough about wanting to include a particular merchant but this is time-consuming and requires skills that may not be available to some people. If you want to be presented well by affiliates you need to present yourself well to affiliates.
Online since 1998 as a webmaster,working mainly with small businesses and freelance tradesmen, Linnet Woods is editor of MarineZine, a free online nautical magazine, is active on several internet-related forums and has more than a dozen content sites at http://www.linnetwoods.com.
Salehoo: Wholesale Tempered Chocolate
Getting started is basically searching for a product through their numerous suppliers, using their research tools to find out if the niche is hungry, list the product on an auction site or on your personal store front website, once it sells you sign back in and place the order, the product is shipped by the supplier directly to your buyer and just like that you have made a profit. If you are just starting out Salehoo is a great way to help you to get some sales under your belt and build up some capital. If you have been in the business awhile then this service can add an additional source of quality wholesalers and products. The stock that I sell is sourced from the local market as well as imported from abroad, so learn all about Salehoo wholesalers.
One big reason why people fail at the wholesale game is that they don’t do the numbers which is the real benefit of Salehoo dropshippers. There are thousands of wholesalers that advertise online and also the Salehoo Suppliers. It would be a suitable place for retailers to buy products at economical rates and later sell them on eBay or via online retail stores
Salehoo Wholesale Round Beads With Embedded Crystals:
Is all the stitching straight, even, and not overlapping? Good stitching on a wholesale bag should be either invisible or decorative. Decorative stitching should have no loose threads hanging or obvious flaws. Ebay powersellers trust Salehoo dropshippers and Salehoo prices.
When press join just before you pay there’s an offer to get 60% off Auction xfactor, so try to join the Salehoo forums. They tell you that for the products you sell they will send you a check each and every month for your commissions, which will be the Salehoo customers. See Salehoo Reviews.
The world of internet marketing is changing so quickly that you may find your head spinning. Do you find yourself saying things like:
If we had only known that niche marketing was going to be so wildly popular we would have focused on that instead of MLM.
If we had only known that Google was going to change its algorithm and the rules of AdWords were going to change we would have…
Do yourself a favor and stop beating yourself up! You are not alone. It is a safe bet that the only constant in internet marketing will be change! The plethora of new product offers that are constantly dropping into your email inbox are proof of that. You know Google will keep changing its algorithm and new search engines may even challenge Google someday.
Here are a few tips to avoid getting overwhelmed by this constant sea of change.
CONTINUOUS EDUCATION
Know that to have long-term success in internet marketing, you can’t just rely on luck. This is a serious profession which requires serious study. There are techniques which work and some that won’t. In this respect, internet marketing is like any other profession.
Due to this rapid rate of change, you can’t allow yourself to become complacent. There are always new materials, new techniques and ideas to evaluate.
Most of us learn either from recognized experts in our field or from peers or from our own experience. One great way to pick up information is by participating in internet marketing forums. These are like online classrooms where you can ask questions and participate in healthy exchanges between marketers of all experience levels. While participating in the forums, you’ll probably pick up some traffic to your website as a nice by-product!
PERSISTENCE PAYS OFF
During a presidential campaign in the not too distant past, one candidate was accusing the other of being ‘a waffler’. This term could be applied to countless people who can’t seem to decide what to market next. They get excited and start with a product or system, investing lots of time and money in getting it up and running. It could be anything from e-books sold on mini-sites to selling on eBay to AdWords.
Then, one day they hear of another new system (probably one created by someone who claims “the gurus are angry with me for giving away all their secrets…”). Easily discouraged by their lack of results with the first opportunity, they put that to the side and try the new one. This can quickly turn into a cycle where they try something for a short time, get discouraged, throw it away and try the next thing.
This is a very costly way of doing business. The nature of the internet business is that it takes time to build momentum. So, you must give your investment time to bear fruit.
TAKE TIME TO REGROUP
If you are guilty of chasing too many ideas at once, take time to regroup. Make a list of all of the products or ideas you have. From this list, determine which of these it will be feasible for you to pursue. This is going to depend, at least in part, on your level of knowledge with the product and what your interests are. Work with your strengths. It is more time-efficient for you to focus on a product or idea which you know inside-out, rather than investing yet more time on a new idea that you just became familiar with.
Next, devise an achievable plan. Focus on this ONE thing you’ve chosen and set a realistic timeline to achieve results. Don’t be in a hurry. If you have a ‘day job’, realize that the time you have to devote to your internet venture is limited. The important thing is for you to work at a steady pace until your idea takes hold and the money starts flowing in. That will give you the energy to continue.
DISCIPLINE IS THE KEY
Navigating through the changing seas of the internet marketing game requires discipline. Make sure you are a continual learner, but at the same time, don’t try to apply too many of those ideas at once!
Dave Keegan’s ‘Push Button Income’ web site at http://www.dkeeganonline.com offers resources to help you build a successful internet business. While visiting, don’t forget to sign up for his *free* 5-part newsletter entitled “Online Advertising for the Completely Clueless”.
verse 25 “And they transgressed against the God of their fathers, and went a whoring after the gods of the people of the land, whom God destroyed before them.”
verse 26 “And the God of Israel stirred up the spirit of Pul king of Assyria, and the spirit of Tilgathpilneser king of Assyria, and he carried them away, even the Reubenites, and the Gadites,and the half tribe of Manasseh, and brought them unto Halah, and Habor, and Hara, and to the river Gozan, unto this day.”
1 Corinthians 10(KJV)
verse 11 “Now all these things happened unto them for examples: and they are written for our admonition, upon whom the ends of the world are come.”
The anticlimax vividly described in the first set of scriptures is a sharp contrast of ‘the victory story’ outlined in the preceding verses of the same chapter in the bible, that is, verses 18-25.
It provides for us a very timely and practical example of how to lose or keep the victory, even in these perilous times!
To lose or keep the victory infers that one had the victory! And to have the victory one has to be in the Lord. To be in the Lord, one has to have a personal covenant relationship with God through Jesus Christ our Lord and Saviour. To enter into this wonderful relationship, one has to repent from one’s sins and believe on Jesus Christ the Son of God as one’s personal Lord and Saviour.This is the only covenant that guarantees anyone real victory in any battlefield of life!
From the ‘negative and bitter’ story of how these fellow soldiers lost the victory, we can positively learn how to keep the sweet victory!
We shall examine two dynamic concepts based on ‘covenant faithfulness” on the part of the covenant people of God, who make up the army of Jesus Christ on earth:
CLOSENESS: This is in relation with one’s intimacy with the Lord (James 4:8,Psalm 27:8 and Psalm 105:4)as one is involved individually and collectively (with other Christians) in spiritual disciplines such prayer, fasting, bible study, praise and worship. As the Lord is jealous (Exodus 20:5) over the covenant relationship, one should not allow anything or anyone to come between oneself and the Lord to take his central and sacred place in one’s heart and life. One should not allow anything or anyone to kill or dampen one’s hunger for God (Psalm 42:1-2 and Psalm 63:1-2). This does not mean that our human relationships are not important, for one is commanded to love one’s neighbour as oneself.
CLOSEDNESS: This is in relation with the world system around us. This world system is an ally of the devil and the flesh against God and His covenant people ‘who are in this world but not of this world’. Therefore compromise is not permitted (Col. 2: 8, Psalm 1: 1, 2 Tim. 2: 4, Rom. 12:1-2,1 John 2: 15-17, and James 4: 4)! This does not mean that one lives like a hermit in a monastery built in an isolated wilderness! As one reaches out to others with the gospel of Christ in the love of God, one should walk in wisdom (Col. 4:5) towards them so as to preserve one’s closeness to the Lord.
These two concepts shown us from the scriptures clearly indicate how one can keep the victory, and then go from ‘victory unto victory!
1 Corinthians 15(KJV)
verse 57 “But thanks be to God, which giveth us the victory through our Lord Jesus Christ.”
ABOUT THE AUTHOR
British-born Nigerian christian writer living and working in London,UK with website:www.firstloveministries.org.uk
No doubt email is still the best way to get a quick response from your prospect. Big companies on the web have realized this that they have implemented free email address service on their web site. This free email awareness has even reached Yahoo, AltaVista, Lycos, and InfoSeek. They knew that being a search engine is not enough that they’ve even turned into a hotmail web site. We’ll recruit your people under you.
Get Your Free Web-Based Email
Search engines knew that they need to reach their users via email and incorporating successful email marketing that works. I’m here to reveal their secrets.
How can we go about writing successful email marketing that really works.
1. Think Before You Write.
This is obviously the very basic foundation that most of us internet marketers have neglected. For us, words are easy to come by and we haven’t done our targeting yet. Target it to your customers and compose an email that will always refer back to your web site and services you sell.
2. Target Narrowly and Carefully.
Search engine categories have helped me a lot in writing a brief but carefully targeted articles. There are even free services that lets you create your own email group such as egroups.com, topica.com and listbot.com
Just be careful not to spam or you’ll end up getting flames in your email box.
3. Keep It Short.
No we’re not stupid in doing this. Studies have shown that sending a very long email to prospects will let them send it to their waste baskets. Be brief and highlight your product’s effectiveness in two to three sentences and provide the URL. Try to discuss one topic per email you send.
4. Offer Free Items If They Continue To Be A Subscriber.
Just saying “Thank You for being a subscriber” is worth millions to them. Extend it a little further. Why not add “Here’s your free gift and thank You For referring me to your friends.”
5. Offer Free Sample Articles.
Tell them straight or lead them to your archives of articles. So, they will know that you’re not sending them to buy, buy and buy. You want them to be helped, satisfied and become a reseller.
Here’s my sample articles.
6. Cross-sell To Your Subscribers.
Give them valuable discounts if they buy from you. Obviously, you can convince them to get another free item for a limited time if they buy.
7. Personalize.
You can go to www.smartbotpro.net/?weblord@Weblord2000.com so that every time you send an email you can address them by their own name.
8. Re-read and Re-write.
You know what when I’ve finished a certain article I usually let it linger for a week and then I read it again. I usually ask myself “Is this me writing my heart out? or is it just to make money from this article?”
Giving your hearts out to your visitors will earn you their trusts which in turn persuade them to buy from you.
9. Be Honest.
If you can’t provide the service they want, then you can refer them to someone else. I have an affiliate which hosts 50+ other companies who’s willing to pay you a commission if you refer someone. Email me for details. you can go straight to it by going to my web site and click on “Affiliate Program” under “Utilities” section.
10. Follow-up In A Timely Manner.
Of course, having your own database of email addresses you’ve contacted or have contacted you will benefit you in the long run. Just be patient to add to it.
Soon you will benefit from it, always be there when they need you.
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